Digital Navigator Customer Experience

The Digital Navigator brings together perspectives from the Bitkom digital community on digital customer experience. It focuses on current developments at the intersection of marketing, sales, and customer relationship management (CRM). How are data, automation, and artificial intelligence reshaping market engagement? Which strategies, technologies, and organizational models enable personalized customer engagement and sustainable growth?

Whether B2B or B2C, the “Digital Navigator” provides orientation, shares expertise, and highlights concrete perspectives for advancing customer relationships. It is aimed at decision-makers who want to position their companies for the future—market-oriented and data-driven.