The Digital Navigator brings together the perspectives of the Bitkom community on the digital customer experience. It shows how data, automation, and AI are reshaping marketing, sales, and CRM—and which strategies enable authentic, personalized customer experiences and sustainable growth.
It is aimed at decision-makers who want to build modern, data-driven, and future-proof customer relationships.
#2: Marketing Transformation in Automotive The automotive industry is undergoing a fundamental transformation: Customers expect digital services, flexible models, and a consistent approach across all touchpoints. Data and artificial intelligence are becoming the foundation for personalized experiences, new business models, and long-term customer loyalty. How are companies leveraging this potential to successfully redesign customer access, trust, and after-sales services? The second issue of the “Digital Navigator” is based on the core themes of the joint event organized by the Bitkom Working Groups on Digital Marketing and Automotive. Under the overarching theme “Marketing Transformation in Automotive,” the focus was on the data- and AI-driven realignment of customer experiences and business models.
#1: Automation & Analytics – Data-Driven Marketing with AI
Data, automation, and AI are transforming how marketing is managed strategically. High-quality data, interconnected systems, and clearly defined use cases are critical. How are companies using analytics and automation to make customer relationships, journeys, and decision-making more intelligent?
The first issue of the Digital Navigator is based on the core themes of the joint event organized by the Bitkom Working Groups on Digital Marketing and CRM. Under the overarching theme “Automation & Analytics – Steering Marketing Strategies in Real Time,” the focus was on the operational implementation of data-driven personalization.
