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Data Protection Information

Social Media Pages

Overview of the processing of personal data when visiting the Bitkom Group's social media pages
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Responsibility

Controller

Bitkom Servicegesellschaft mbH
Albrechtstraße 10
10117 Berlin
E-Mail: info@bitkom-service.de

Bitkom e.V.
Albrechtstraße 10
10117 Berlin
E-Mail: bitkom@bitkom.org

DFA Digital für alle gGmbH
Albrechtstraße 10
10117 Berlin
E-Mail: info@digitaltag.eu

(hereinafter jointly referred to as "we")  

Social media platforms used

The Bitkom Group operates the following social media sites:

Bitkom-Gruppe:

LinkedIn Bitkom Servicegesellschaft mbH:

Instagram Bitkom Servicegesellschaft mbH:

YouTube Bitkom Servicegesellschaft mbH:

Social-Media-Pages of the  DFA:

Contact details of the data protection officer

You can address questions about the processing of your data to the data protection officer at any time:

datenschutz nord GmbH
Standort Berlin
Kurfürstendamm 212
10719 Berlin
E-Mail: office@datenschutz-nord.de

Purposes and legal basis of data processing

Handling of content on social media pages

The data provided by you on our social media pages, such as usernames, comments, videos, images, likes or public messages, are published by the social media platform and are not processed by us for other purposes. We only reserve the right to delete content if this should be necessary. We may share your content on our own pages if this is a function of the social media platform and communicate with you via the social media platform.

If you send us an inquiry on the social media platform, we may also refer you to other, secure communication channels that guarantee confidentiality, depending on the content. For example, you can send us your inquiries at any time to the address or email address given in the legal notice. The choice of the appropriate communication channel is your own responsibility.

The legal basis for the aforementioned processing of your data is Art. 6 para. 1 lit. f GDPR. Data processing is carried out in the legitimate interest of conducting public relations work for our company and being able to communicate with you. 

Data processing under joint controllership

Agreement

We are jointly responsible for some of the processing activities with the respective operator of the social media platform.  

Accordingly, we have concluded the necessary agreement in accordance with Art. 26 GDPR, provided that the operator of the social media platform allows this.  

Facebook

Instagram 

LinkedIn

The main elements of joint responsibility can be found in the following sections.

Statistics

The social media platforms used regularly compile statistics (insights) based on usage data that contain information about your interaction with our social media site. We cannot influence or prevent the implementation and provision of these statistics.

We process the aforementioned information (statistics) in accordance with Art. 6 para. 1 lit. f GDPR in the legitimate interest of validating the use of our social media pages and improving our content in a target group-oriented manner.

Target group-oriented advertising

We also use the social media platforms described to display targeted advertising.

For this purpose, we use target group definitions provided to us by the social media operator. We only use anonymous target group definitions - i.e. we define characteristics based on general demographic information, behavior, interests and connections, for example. The operator of the social media platform uses these to display advertisements to its users accordingly. The legal basis for this is the consent that the operator of the social media platform has obtained from its users. If you wish to revoke this consent, please use the revocation options provided by the operator of the social media platform, as the social media platform operator is responsible for this processing.

We or the operator of the social media platform also use publicly available data to define the target group. The legal basis for this processing is then Art. 6 para. 1 lit. f GDPR. Our legitimate interest here is to define the most suitable target group possible. We never use sensitive categories of personal data mentioned in Art. 9 and 10 GDPR (e.g. political opinions, sexual orientation) to define target groups.

We also use information about visits to and interactions with other websites (remarketing) to define target groups. We also use cookies for this purpose. In these cases, however, we obtain the consent of the users in advance via a consent banner on the respective other pages and inform them about the data processing at this point. You can revoke this consent at any time by calling up the consent banner of the corresponding website again.

Further information on the processing of your data

Data processing by the operator of the social media platform

The operator of the social media platform uses web tracking methods. Web tracking can also take place regardless of whether you are logged in or registered with the social media platform.

We would therefore like to point out that it cannot be ruled out that the operator of the social media platform may use and evaluate your profile and behavioral data for its own purposes. We have no influence on the processing of your data by the operator of the social media platform. Please bear this in mind when using the social media platform.

You can find more information on data processing by the operator of the social media platform, configuration options to protect your privacy and other objection options in the operator's data protection information.

Storage duration

We delete your personal data when it is no longer required for the aforementioned processing purposes and no statutory retention obligations prevent deletion. 

Rights of the data subject

Information

You can request information about your personal data processed by us in accordance with Art. 15 GDPR.

Correction

If your data is not (or is no longer) correct, you can request the correction of your data in accordance with Art. 16 GDPR. If your data is incomplete, you can request that it be completed.

Deletion

In accordance with Art. 17 GDPR, you have the right to request the erasure of your data.

Restriction of processing

In accordance with Art. 18 GDPR, you have the right to request the restriction of the processing of your data.

 

Contradiction

In accordance with Art. 21 GDPR, you have the right to object to the processing of your data on grounds relating to your particular situation. In the event of a justified objection, we will no longer process your data.

Objection to the processing of your data for direct marketing purposes
You have the right to object at any time to the processing of your data for direct marketing purposes. This also applies to profiling in connection with direct advertising. You can address your objection to us informally, preferably using datenschutz@bitkom.org.

Right of appeal

You are entitled to lodge a complaint with a data protection supervisory authority if you do not agree with the processing of your data.

Data portability

In accordance with Art. 20 GDPR, you have the right to receive personal data that you have provided to us in an electronic format.

Revocation of your consent

You have the right to withdraw any consent you have given us to process your data at any time. The easiest way to withdraw your consent is to send an e-mail to datenschutz@bitkom.org. The withdrawal of consent does not affect the lawfulness of the processing of your data up to the time of withdrawal.